Lead Mailings

Coverage reporting

What is reachable, said plainly.

The starting point is the audience, described plainly enough to measure. Contradictions between fields are surfaced instead of being averaged away. If a requirement had no countable equivalent, the nearest one is named.

Competitor screening
Removing organisations you would rather not approach, from a list you define.
Change tracking
What moved since the last delivery, so a refresh does not read as a new universe.
Column reconciliation
Bringing differently named fields from separate feeds onto one agreed set of headings.

If your last file disappointed you, the reason is usually findable.